Love Loch Lomond is an industry-led Destination Organisation that operates in the Loch Lomond, Strathendrick, West Dunbartonshire and Clyde Sea Lochs areas. It is dedicated to working on a collaborative basis to capitalise on the area's strong tourism potential by:
- Marketing and promoting the area as a must visit quality year round destination through a powerful new website and a range of other innovative and cost effective activities
- Enhancing the overall quality of the customer experience through customer service and product development initiatives
- Representing the interests of tourism businesses in lobbying a range of local and national bodies on issues which impact on the tourism infrastructure and future tourism growth prospects of the area.
- Providing useful business networking opportunities to help improve and grow tourism locally